UK Now Tunisia's Biggest Visitor Market as Tourism Revenue Hits 1.8 Billion Dinars

Tunisia has passed 11 million international visitors in 2026, with the United Kingdom now ranking as the single largest source market — a first for the country and a significant shift from the Russia-and-France dominance of previous years. Tourism revenues stood at 1,827.5 million dinars (approximately €540 million) as of April 20, 2026, tracking well above the same period in 2025.

What’s driving UK growth

British arrivals have surged on the back of expanded direct routes from London Gatwick, Manchester, and Birmingham, served by easyJet, Jet2, and TUI. Industry analysts point to competitive all-inclusive pricing at Hammamet and Sousse resorts, combined with Tunisia’s short flight time — around 2 hours 30 minutes from the UK — as the key pull factors. The shift also reflects the relative cost of competing Mediterranean destinations: a week in Tunisia at comparable quality typically costs significantly less than equivalent packages to Greece or Turkey this season.

Why this matters for independent travellers

The growth in UK visitor numbers has a practical consequence: English-language services have improved noticeably at major tourist sites and hotels, and UK-focused tour operators have expanded their Tunisia programmes. For independent travellers, there are now more direct flight options than at any point since 2010, and the increased competition among operators has kept prices in check despite rising overall demand.

Tunisia’s broader recovery has also improved the quality of the visitor experience. The country welcomed around 10 million tourists in 2025 and has maintained that momentum into 2026, which has justified investment in site maintenance, interpretation at archaeological sites, and staffing at key attractions.

Planning a visit this season

May and June remain among the best months to visit Tunisia — warm but not excessively hot, with lower crowds than July and August. We cover the full reasoning in our best time to visit Tunisia guide, and what to expect month by month in our Tunisia in May overview. For route planning, our flights to Tunisia guide covers which airlines fly where from the UK. The country’s travel information hub brings together entry requirements, currency, transport and safety in one place.